Members

“Product reviews are a key reason that customers love shopping in our stores. A tremendous amount of trust is placed on the insights from these reviews that reflect the customer’s actual experience” said Rebecca Mond, Head of External Relations, Customer Trust and Abuse Prevention at Amazon. “We are committed to protecting this trust and safeguarding the integrity of reviews in our store. And we are equally excited to engage in cross-industry collaboration, such as this coalition, to maintain trust and safety throughout the reviews space.”

“With more than 358 million verified reviews from real guests on our platform, we are actively invested in ensuring the ongoing credibility of our program, both for travelers and our partners,” said Pascal Mafait , Senior Director Fraud and Trust & Safety at Booking.com. “From machine learning fraud detection models to custom-made tooling for our teams of experienced moderators, we are continuously enhancing our efforts, including through collaborating with this coalition of like minded platforms. Together we can explore best practices and learn from each other, thereby increasing awareness across the industry to the benefit of an even wider array of consumers and businesses.”

“Authentic reviews are crucial for travelers when booking accommodations, destinations, and experiences, said CJ Allen, Vice President, Marketplace Experience & Trust, Expedia Group. We use technology not only to detect fraudulent postings but also to implement a human touch, further validating the honesty and transparency of reviews. Expedia Group takes pride in participating in this coalition to combat these fake actors, who pose a direct threat to our industry's most valuable asset: trust.”

“Job seekers rely on the integrity and authenticity of anonymous reviews and ratings on Glassdoor to confidently make decisions about jobs and companies to work for,” said Cara Barry, Glassdoor Sr. Director of Trust & Safety. “Glassdoor’s moderation team is constantly evolving our multi-tier technological and human review processes to prevent fake reviews on our platform, but we recognise that we must continue to innovate with new approaches. We look forward to closer collaboration with our industry partners to create new frameworks to mitigate fake reviews and maintain trust in content on Glassdoor and elsewhere online.”

“The trust that consumers and partners have in our platforms and businesses is a top priority for the members of this coalition, all of whom agreed to join together to fight fake review content on the Internet. To further maintain the credibility and authenticity of reviews on our platforms, we aim to make it increasingly difficult for fraudulent actors who try to deceive our customers to operate online,” said Becky Foley, Vice President, Trust & Safety, Tripadvisor, Inc. “Combating these operators, particularly those attempting to sell fake reviews to companies looking to improve their online reputations, will be an immediate area of focus. These actors often operate outside of jurisdictions with a legal framework to shut down fraudulent activity, making robust cooperation even more important.”

“Trust in reviews is more important now than ever before - consumers need to be confident the reviews they read are genuine, and businesses need to know the reviews being written about them are authentic and based on real experiences,” said Anoop Joshi, Chief Trust Officer at Trustpilot. “We’re constantly searching for different and innovative ways to tackle fake reviews, and the Coalition for Trusted Reviews will undoubtedly boost the fight against deception through greater sharing of information across the reviews industry and collaboration. By standing together we can make a difference by combating those who seek to undermine trust online and ensure the benefits of reviews are felt by all.”