Committed to safeguarding reliable and authentic consumer reviews worldwide.

About us

The Coalition for Trusted Reviews is a cross-industry collaboration that has come together to promote trust in reviews across the industry through sharing best practices. And, it is working with the broader online environment to tackle fake reviews holistically.

Alternative young woman with white braids in her hair using a laptop in a public place whilst holding a takeaway cup with a hot drink. She is wearing an orange hooded jumper and there are people walking around in the background.
A closeup photograph of a young man checking his mobile phone. He has dark hair with a beard and is wearing glasses and a white and black stripy shirt. He is sat in a cafe with and has a mug with a hot drink.

Online reviews influence nearly $4 trillion worth of global e-commerce spend as well as influencing people’s everyday lifestyles.

Reviews provide crucial information that may not be otherwise disclosed. Fake reviews undermine the ability to make informed choices and the credibility of online speech.

A collaborative approach is vital to ensuring the transparency and authenticity of reviews to protect the ability for people to make informed decisions.

Who we are

Amazon logo - black lettering of the word 'Amazon' with an orange arrow underneath in the shape of a smile.
Booking.com logo, a type logo using a blue font/typeface.
Expedia group logo, a blue typeface logo to the right and stacked on two lines with a large blue 'e' icon sitting to the left. The typeface is all in lowercase.
'Glassdoor' logo, a type logo using a green font/typeface all in capital letters.
Tripadvisor logo, a type logo with an icon. The lettering is black and in title case. To the right of the lettering is a simple owl face with large circular eyes.
Tripadvisor logo, a type logo with an icon. The lettering is black and in title case. To the right of the lettering is a green star.

Become a member!

We are currently accepting applications for membership from companies that host user-generated reviews and ratings on their services or offerings.